7 Infographics Explaining the Importance of Social Media

We’ve already talked about why being active on social media is important to the overall health of your business. Sometimes it doesn’t matter how often you hear it, though. You want the facts to explain why spending precious time throughout the day on things like Facebook, Twitter and LinkedIn is actually useful.

Is there any better way to display that than with infographics? Probably not. Such is life in social media, infographics are a wonderful way to consume a lot of data in a short amount of time.

So, why should you be exerting effort on social media strategies? Let these seven infographics do all the explaining.

1. A lot of information is shared daily on the internet

day-in-the-internet-infographic Continue reading


Don’t Give up on Your Side Business Just Yet

Screen Shot 2014-10-21 at 3.12.06 PM

Having professional and financial freedom is attractive to virtually everyone. Who doesn’t want to be free and work for themselves? That’s why starting a side business, side gig, side hustle — whatever you want to call it — is so popular.

The advances of modern technology and social media allows people to run countless types of businesses from the comfort of a person’s home. If starting a side hustle now eventually brings that freedom many desire, why isn’t everyone doing it?

Because it’s hard work.

Being a full-time entrepreneur is what everyone with an idea would like to do, but it’s risky if you must start making money right away — especially if there are other responsibilities (student or car loan debt, a family to support, etc).

Continue reading


6 Ways to Gain and Keep Your Followers on Twitter


Unlike Facebook and the dilemma that is decreased organic reach for business pages, it’s much easier to gain followers on Twitter without spending on advertising. However, it can be challenging to keep these new people around.

Do you continually get notifications regarding new followers, but your follower count never seems to increase? You’re not alone. Here are six simple ways to not only gain more followers on Twitter, but to keep them around for the long haul.

Continue reading


Posting to Social Media: Be Different When Giving Live Updates

Screen Shot 2014-09-28 at 9.35.54 PM

One of the coolest things about social media is we can follow any kind of event wherever we are. Being in front of a television or radio isn’t the only way to remain in the loop with a favorite sports team or a major announcement.

As long as you’re logged on to Facebook and/or Twitter, every detail about anything known to man can be found. Following your favorite team while being unable to actually watch them live is a huge benefit to big sports fans who constantly crave news and action.

Being a former Mets blogger, it was crucial for me to continually know what’s going on with New York. Everyday life didn’t allow me to sit down and watch all Mets games — although I hope one day it will. However, following score alerts and certain beat reporters gave me all the information I needed to remain in the know.

There are countless numbers of reporters tweeting out updates such as this one from Adam Rubin of ESPN New York Sunday afternoon during the Mets game:

Continue reading


Posting to Social Media: Don’t Forget About the Weekends!


When executing a social media strategy for a blog or business throughout the week, falling into the bad habit of not posting and engaging followers over the weekend is very easy.

If you’re a small-business owner or entrepreneur, you know it’s next to impossible to leave the company in the hands of employees every five days. It’s already hard enough to take time off for an actual vacation once or twice a year.

Completely ignoring social media over the weekends is something that should never happen. After executing your plan perfectly and seeing success throughout the week, it’s easy to think taking a couple days off on Saturday and Sunday won’t be a big deal.

But it actually is. Why re-start momentum every Monday when you can continually keep it going from week-to-week?

Continue reading