Twitter. Facebook. Instagram. LinkedIn. Google+. Pinterest. Snapchat. Foursquare. Tumblr.
I could go on, but you get the picture. People enjoy lots of different social media services, and do so rather consistently.
As recently as September 2014, Pew Research Center indicates that 74 percent of all online adults are also on various social networking sites. To break it down further, check out these stats (courtesy of Pew Research Center):
- 71 percent use Facebook
- 23 percent use Twitter
- 26 percent use Instagram
- 28 percent use Pinterest
- 28 percent use LinkedIn
Usage among young adults has also increased dramatically since 2005. In less than a decade, social media usage in people aged 18-29 has jumped from eight percent to over 90 percent.
What’s my point? Whether you own a business or simply work as an employee, virtually every company has a social media presence because of the obvious opportunities for exposure.